Introduction

Modern digital marketing is not about volume, but about accuracy. Potential customers are faced with thousands of advertising messages daily, but they give attention only to the fact that it really corresponds to their interests and needs. It is here that targeted and contextual advertising enters the stage - tools that can not only show the ad, but bring him to the right person at the right time.

Company TREND SALE Offers a comprehensive configuration and maintenance of advertising campaigns in a digital environment using the full potential of modern platforms: from Google ADS to social networks. We do not just launch advertising - we form thoughtful advertising funnels that bring customers and increase income.

The main part: what is targeted and contextual advertising

Contextual advertising

Contextual advertising are ads that appear in search engines and on partner sites, when the user enters a certain request or is interested in a specific topic. This is a powerful tool when it is important to catch a person at the time of intention: when he is already looking for your product or service.

Examples of sites: Google ADS, Yandex.Direct.
Formats: search ads, media advertising, video promotion.

Targeted advertising

Targeting works differently: it is not based on a request, but on the interests, behavior and characteristics of the user. This advertisement is aimed at that audience that can potentially be interested in your proposal, even if search activity has not yet begun.

Examples of sites: Facebook, Instagram, Tiktok, LinkedIn, VK, YouTube.
Formats: banners, videos, carousels, storis, dynamic ads.

What does TREND SALE

• Develops an individual promotion strategy
• Segment the audience by key parameters
• Creates creatives and texts that cause a response
• Tests hypotheses and a/b options
• Optimizes the campaign at all stages
• Sets up analytics and reporting

Stages of work with TREND SALE

1. Research and strategy

We begin with a deep analysis: we study the product, target audience, customer behavior and competitors. Based on these data, we form a hypothesis and a strategic plan for advertising.

2. Collection and segmentation of audiences

We use wide and narrow targeting settings: demography, geography, interests, behavior, involvement, retargeting, look-alike. Our task is to speak with your audience in its language.

3. Creating creatives

Development of visual and text materials that catch. We know how to stand out in the tape, how to cause a click and how to convey value in a second.

4. Starting campaigns

We carry out accurate setting: budgets, bets, playbacks, schedules, goals. We put analytics and events (Facebook Pixel, GA4, GTM, etc.)

5. Monitoring and optimization

Every day we monitor the indicators, turn off ineffective ligaments, scaling successful and make adjustments to the strategy.

Advantages of work with TREND SALE

1. Professional examination

Our experts are certified by leading platforms (Google, Meta, Tiktok). We know internal algorithms and we can extract maximum from them.

2. Flexibility and testing

We do not rely on guesses. Each solution is checked by a hypothesis. A/B Testing is part of our culture.

3. Strong analytics

Install and set up web analytics systems. We show the client understandable numbers: how much does an application, sale, return on investments costs.

4. Emphasis on result

We do not sell coverage. We are building a funnel, where each stage leads to sale. Conversions, Romi, CPL - our main guidelines.

5. Constant support

With you will be a manager and a specialist who accompany at each stage, answer questions and adapt the strategy in the course of the campaign.

Additional opportunities

• Settings of retargeting (on the site, base, actions)
• Work with catalogs and dynamic advertising (especially relevant for e-commerce)
• Automation of funnels (chat bots, auto-tops, integration with CRM)
• Warming up a cold audience through content
• Lid Magnets and landing pages

Conclusion

Targeted and contextual advertising is not just banners and ads. This is an accurate marketing architecture where each element affects effectiveness. And if you want to use this tool correctly, with maximum return, without draining the budget and trial and error - trust professionals.

TREND SALE - This is a team that knows how to turn the advertising budget into profit. We do not promise miracles, we guarantee a systematic approach, transparency and result.

If you are ready to reach a new level in digital process, we are ready to do it with you.